Topic
Tag: ChatGPT ads
2 stories
ChatGPT Ads: A Short-Term Test, Not Your Core Strategy
ChatGPT Ads offer cheap inventory and low competition today, but distribution data suggests they belong in the test budget, not the core plan.
OpenAI Tests ChatGPT Ad Format That Opens AI Chat, Not a Site
OpenAI is testing ChatGPT ads that open a branded AI conversation instead of a website. Here's why the click-to-chat format matters for advertisers.