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Tag: commerce marketing
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SMARTIES India 2026 Shortlist Signals AI and Commerce Focus
MMA's SMARTIES India 2026 shortlist shows 28.8% more entries, with AI, personalisation and commerce effectiveness dominating the finalists.
SMARTIES India 2026 shortlist: AI, commerce grow share
MMA's SMARTIES India 2026 shortlist grew 28.8% in entries, with AI-labelled and commerce-focused work taking a bigger share of finalists.