Topic
Tag: commerce media
4 stories
Commerce media’s next frontier: malls, grocery aisles and travel
ADWEEK House sessions with SMG mapped how brands can win in malls, grocery stores and travel—and why measurement must change for each setting.
McDonald’s Media Network Targets $1 Billion Ad Revenue
McDonald's is pitching its customer data to advertisers with a new commerce media network spanning app, kiosks, menu boards and stores.
Commerce Media Is Redefining Retail Media Evaluation
Retail media is evolving into commerce media. Marketing leaders need new criteria: purchase intent, incrementality and transaction proximity.
Criteo and Tyroo expand commerce media pact to Southeast Asia
Criteo has named Tyroo Technologies a reseller for Thailand, Malaysia and the Philippines, widening access to its AI-assisted commerce media platform.