Topic
Tag: community marketing
5 stories
Fashion CMOs: Communities, Not Virality, Build Loyalty
At Brandweek 2026, fashion leaders from Sephora, Béis and Gap shared how community-led trends, emotional stories and data guardrails build loyalty.
OnePlus #MakeItSpecial 2026 Celebrates Diwali Across Generations
OnePlus India's third #MakeItSpecial Diwali film pairs Gen Z dance challenges with grandparents, with Smriti Mandhana and a Marzi community push.
YouTube Adds GIF Comments and Paid Fandom Tools for Creators
YouTube is rolling out GIF comments, TV voice comments, paid members-only communities and Hype with Jewels to help creators monetise fandom.
How HYROX India Scaled to 15,000 Racers with Zero Paid Ads
HYROX India has grown from 1,600 to around 15,000 participants with zero paid marketing, relying on community word-of-mouth and selective brand partnerships.
Inside Wikipedia’s Fight Against Answer Engine Invisibility
Wikipedia is cited by ChatGPT more than almost any source, yet human visits are falling. Its 25th-anniversary push aims to turn AI visibility into…