Topic
Tag: consent management
2 stories
55% Find Offers Useful, but Only 36% Feel Recognized
New research: 55% find tailored offers useful, but only 36% feel brands recognize their job, life stage or community. The fix? Ask less, recognize…
TRAI Tightens Spam Call Rules: What Marketers Must Know
TRAI’s new UCC rules target robocalls and A2P calls with AI detection, one-week inquiry consent and tougher enforcement. Here’s what marketers must audit.