Topic
Tag: consumer behavior
12 stories
Jio Story: The Shared Line That Hosts Pop Culture
Cricket night, a finale and wedding reels now gather around one shared connection. Here's what marketers can learn from the crowd around the phone.
Jio Story: What Marketers Took From the Welcome Offer
A look at how the 2016 Welcome Offer turned data into a starting point and what the marketing brief learned about selling habits.
Jio Story: What a Village Call Shares With a Festival Feed
Across village video calls, hostel Wi-Fi and festival feeds, the Jio Story traces how one connection became India's shared cultural stage.
Jio Story: Four Data Decade Archetypes, One Pocket
The end of the data meter didn't end its habits. Four household personas from India's data decade—and what they teach marketers.
Jio Story: The 170-Day Offer as a Marketing Brief
The 2016 Welcome Offer reset data expectations. Here is what India's marketers took from a 100 million subscriber sprint in 170 days.
Consumers Are Gathering Again—Brands Need a Shared-Screen Plan
Bars, gyms and restaurants are drawing people back. Atmosphere TV leaders explain how brands can win in communal spaces without disrupting them.
Campari’s Playbook for Evolving Heritage Brands
Campari America's Allison Varone on keeping Aperol, Campari and Crodino relevant through spritz rituals, mindful drinking and bartender education.
Airtel’s Har Ek Friend Jingle: Anatomy of a Telecom Earworm
Revisiting Airtel's Har Ek Friend Zaroori Hota Hai—the friendship jingle that turned mobile plans into an emotional pitch.
Behr CMO: AI Can’t Replace Great Agencies
Behr Paint CMO Andy Lopez explains why color paralysis matters, how AI should create capacity, and what great agency partners still do better.
AI Chatbots Are Pushing Shoppers Away From Purchases
A Semrush survey finds 81% of chatbot-using shoppers have skipped a purchase on AI advice. Here's what marketers should watch.
Over 80% Festive Shoppers Open to Buying Directly From Ads
VDO.AI's Festive Consumer Index 2026 finds 80%+ festive shoppers open to buying directly from ads, but CTV/OTT trust and comparisons still shape decisions.
Google India’s D2C festive playbook: 4 S’s and AI tools
Google India’s Ila Wadhwa outlines a three-part festive strategy as AI-assisted shoppers hit 13 touchpoints and festive demand reaches ₹1.2 lakh crore.