Tag: consumer insight

1 story

Flipkart turns an Indian mum's advice into a bigger-TV ad

Flipkart turns mum’s ‘Ek Size Bada Le Lo’ into a TV push

Flipkart's Big Billion Days film by 22feet borrows the familiar 'buy a size bigger' parenting advice to nudge festive shoppers toward larger TV screens.

9 Oct · 2 min

Flipkart turns mum’s ‘Ek Size Bada Le Lo’ into a TV push

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