Topic
Tag: conversational marketing
2 stories
DigiPlus Fest 2026: Intent Becomes the New Signal
At DigiPlus Fest 2026, leaders from Panasonic, DLF, Apollo24/7 and JSW Dulux argue that the questions after a click reveal more intent than the…
OpenAI Tests ChatGPT Ad Format That Opens AI Chat, Not a Site
OpenAI is testing ChatGPT ads that open a branded AI conversation instead of a website. Here's why the click-to-chat format matters for advertisers.