Topic
Tag: creative effectiveness
2 stories
Attention Isn’t Enough: Zappi’s Creative Effectiveness Report
Zappi's latest report finds advertisers are winning attention but failing to build connection. Distinctive brand assets and synthetic testing may fix that.
WARC: 45% of Top Creative Ideas Win Effectiveness Awards
WARC's fifth Health of Creativity report finds 45% of highly awarded creative ideas also earn effectiveness recognition, up from 44% last year.