Topic
Tag: cricket marketing
5 stories
The Shared Screen Behind India’s Pop-Culture Rituals
From a fourteen-person cricket huddle to a finale-night hotspot, the shared screen became India's pop-culture venue. A Jio Story feature.
Star Sports’ Mauka Mauka: The Ad That Turned a Rivalry Into a Meme
How Star Sports turned a 2015 India-Pakistan World Cup clash into a viral, episodic campaign that made 'Mauka Mauka' a national catchphrase.
BCCI signs Rs 150 crore title deal with Muthoot FinCorp
The BCCI has signed a Rs 150 crore title sponsorship with Muthoot FinCorp through March 2028. Here is the per-match math and market signal.
Ai+ Smartphone Named Powered By Partner for India’s NZ Tour
Ai+ Smartphone signs on as Powered By Partner for India's 12-match cricket tour of New Zealand, spanning T20Is, ODIs and Tests from October 22.
Rinku Singh Joins EMW Global as First Cricket Signing
EMW Global signs India cricketer Rinku Singh as its first cricket talent, supporting cross-border brand deals via a new India headquarters.