Topic
Tag: Customer Engagement
10 stories
Salesforce-Braze Deal: 80% of New CDPs Will Embed by 2030
Salesforce's Braze acquisition tightens real-time activation but deepens overlap, pricing and lock-in questions, Gartner analysts warn.
Salesforce’s $5.66B Braze Deal Puts Marketers at a Crossroads
The $5.66 billion acquisition promises a tighter Marketing Cloud, but it also concentrates workflow, data and campaign logic in one vendor.
Salesforce to Acquire Braze for $5.66 Billion
Salesforce has agreed to acquire Braze for about $5.66 billion, bringing real-time customer engagement and BrazeAI into Marketing Cloud and Agentforce.
Salesforce to Buy Braze for $5.66 Billion
Salesforce is acquiring customer engagement platform Braze for around $5.66 billion in cash. Here's what it means for real-time martech stacks.
Salesforce Buys Braze for $5.7B: Clarity or Stack Complexity?
Salesforce is buying Braze for $5.7B in a bet on speed between customer signals and actions. The real story is the roadmap for martech…
Swiggy agentic AI lifts reactivation 5% with 50% fewer campaigns
Swiggy's AI agent drove 5% higher dormant-user reactivation with 50% fewer campaigns in an early test, shared at ET MarTech+ Summit 2026.
Braze adds self-service AI decisioning and QA agents
Braze's new AI tools lower the barrier to individualized campaign decisioning, automated QA and Claude-based workflows for marketing teams.
MarTech+ Summit 2026: AI, Silos and Martech ROI
ETBrandEquity's MarTech+ Summit 2026 in Gurugram will examine how AI is breaking silos and accelerating growth, with Gartner data on martech utilisation.
Tyaani Jewellery Taps Zithara.AI for AI-Led CRM Push
Tyaani Jewellery by Karan Johar has partnered with Hyderabad-based Zithara.AI to bring AI-native CRM and personalised engagement to its retail operations.
Hamilton Sciences Taps WebEngage for Personalised Journeys
Hamilton Sciences has partnered with WebEngage to power behaviour-led, omnichannel customer journeys across its Denver, ENVY and Vanesa brands.