Topic
Tag: customer trust
2 stories
How Brands Turn Purpose Into Customer Belief
At ADWEEK House, leaders from DICK'S, Fluent, DNA Vibe and FootballHer shared why authentic purpose—not performative positioning—turns trust into business growth.
Marketing Automation Is Moving Faster Than Customer Trust
Hyper-efficient funnels can lift short-term metrics while eroding customer trust and marketer agency. Here's where to draw the line and what to protect.