Topic
Tag: data consumption
2 stories
Jio Story: What the 2016 Welcome Offer Taught Marketers
A marketing case study on Jio's 2016 Welcome Offer, and how it reset what India expected from data and what marketers learned.
Jio Story: The Two Ordinary Days on Either Side of 2016
From rationed data and cyber cafe queues to unlimited 4G in every pocket, a look at the quiet everyday shift between two ordinary days.