Topic
Tag: Data quality
3 stories
AT&T CMO: Why Marketing Must Be an Engine for Growth
Kellyn Smith Kenny on why CMOs must understand business economics, build conditions for great work, and fix data before chasing AI.
GTM Teams Are Deploying AI Agents They Can’t Track
LeanData finds 93% of GTM teams use AI agents, but nearly a third cannot say how many touch their records. Visibility and ownership have…
DataQuark Launches QUARK VITALS AI Suite for Marketers
LS Digital's DataQuark has launched QUARK VITALS, a four-part AI suite linking data trust, audience targeting, channel choice and creative decisions.