Topic
Tag: data strategy
2 stories
Palantir’s Quiet Push Into Media’s Data Stack
Fox News Digital, Zeta Global, Stagwell and USA Today Co. are using Palantir's data platform, promising speed but raising trust and governance questions.
How Marketers Can Defend Data Strategy During M&A
Ownership shifts in adtech are rewriting data and measurement dependencies. Here’s how marketing teams can audit neutrality, map risks and plan exits.