Topic
Tag: DOJ
2 stories
Publishers Score Google’s Ad Tech Remedies at 5/10
Digiday publisher scorecard rates Google’s ad tech remedies 5/10. Header bidding access leads; enforcement and switching risk remain tests.
Who Wins and Loses From Google’s Ad Tech Antitrust Remedies
Google keeps AdX and DfP, but rival exchanges gain Prebid access and large publishers get new data rights. Here's who wins and who loses.