Topic
Tag: East India
2 stories
Festive adex tops ₹60,000 cr as East gets cultural
Regional festivals in East and North-East India are reshaping festive marketing, with ₹60,000 cr-plus adex, local culture and participation-led campaigns.
Hoopr Names Moushumi Chandra Business Head for East India
Music-tech platform Hoopr has appointed Moushumi Chandra as Business Head – East, betting on regional festive campaigns and licensed music demand.