Topic
Tag: emotional branding
7 stories
Greenply sells doors as memories in Doors of India push
Greenply's Doors of India film reframes doors as silent witnesses to family milestones and India's design diversity in an emotional branding shift.
How Asian Paints’ Har Ghar Kuch Kehta Hai Changed Indian Ads
How a 2002 Asian Paints film made home an emotional promise, changed paint advertising in India, and still frames the brand's storytelling today.
BPCL Navratri Campaign Flips Garba Prep Roles
BPCL's Navratri film turns festive prep around as a daughter gets her mother ready, putting everyday care ahead of spectacle.
MTR Foods Turns Festive Sweets Into a Language of Its Own
MTR Foods reframes festive mithai as an emotional vocabulary with a book, film and wider sweets range—plus lessons for cultural marketing.
Langley School Debuts TV Campaign on the Moment It Clicks
Langley School has launched its first TV-led campaign via itvX, out-of-home and digital, focusing on the emotional moment a school choice feels right.
BabyOrgano First Brand Film Sparks Co-Parenting Conversation
BabyOrgano's first brand film follows a mother's return to work and a father learning daily childcare, spotlighting modern co-parenting.
Cycle Pure Agarbathi Taps Festive Emotions in Maharashtra
Cycle Pure Agarbathi's Agarbathi Bole campaign positions incense as a memory and emotion trigger in Maharashtra, backed by premium festive formats and wider retail…