Topic
Tag: equity deals
2 stories
Why Top Creators Are Choosing 5 Brands Over 100 Deals a Year
From Alix Earle to Jordan Howlett, top creators are cutting rosters and asking for equity, product input and long-term brand partnerships.
Sydney Sweeney’s Novig ad is an equity play, not a cameo
The viral Just Sports campaign drew 1.2M Instagram likes—but the bigger story is Sweeney's shareholder-creative role in the prediction market startup.