Topic
Tag: Fandom Marketing
2 stories
Amex Turns Harry Styles Fandom Into a Cardmember Perk
American Express is turning Harry Styles fandom into a cardmember perk, pairing presale access and 16-city pop-ups with a 26-country sweepstakes.
Mattel Adds Bluey to Barbie, Hot Wheels in Global Licensing Deal
Mattel is licensing Bluey across Fisher-Price, Barbie, Polly Pocket, Hot Wheels and UNO as it shifts from toy maker to fandom-driven brand manager.