Topic
Tag: Financial Services
3 stories
ANZ’s Secret Sauce Ad Hides the Answer to Sell Insight
ANZ and TBWA New Zealand’s new campaign sells business insight by withholding the one detail companies most want to see.
InstaMoney Puts Real-Life Moments at the Heart of New Campaign
Digital lender InstaMoney shifts its messaging from transactions to need states in a new campaign featuring Somesh Sharma and Mallika Nayak.
Spark Asset Management Rebrands To Spark Capital Investment Mgmt
Spark Capital Group's asset management arm becomes Spark Capital Investment Management, a name-and-identity refresh covering ₹4,340 crore in PMS and AIF assets.