Topic
Tag: Forrester
3 stories
Forrester: Big Media growth squeeze to reshape ad models by 2027
Forrester's 2027 predictions point to free streaming tiers, conversational AI ads, recommendation share as a KPI and AI glasses ads.
The CMO Is Disappearing. Martech’s Job Is Changing.
Forrester finds only 36% of Fortune 500 firms still use the CMO title. Here's why martech leaders must link tools to revenue and margin.
Why Companies Measure AI Against the Wrong Goal
New Epsilon and Forrester research shows most marketers use AI for productivity but grade it on revenue. Here is how to close the gap.