Topic
Tag: full-funnel
2 stories
Amazon says 20% of ad-driven sales arrive late
Amazon Ads says 20% of sales value appears after attribution windows close, and it wants brands to measure campaigns over a full year.
Indian SMBs Make 62% More Ad Creatives with AI
Amazon Ads data shows Indian SMBs made 62% more ad creatives with AI tools in Q1 2026, but only 2% hand full automation to…