Topic
Tag: Gen Z marketing
10 stories
Samsung Welcome to S ties Galaxy S26 FE to growing-up firsts
Cheil India’s new Samsung campaign follows a college student’s firsts, positioning the Galaxy S26 FE as a companion to growing up.
Snapchat targets Gen Z’s $2 trillion spending via chat
Snapchat's Inner Circle campaign with Myntra, Instamart and Nykaa shows how group-chat recommendations turn into Gen Z festive purchases.
Hershey’s Gen Z Ad Awareness Jumps 13 Points After KATSEYE Push
YouGov BrandIndex data shows Hershey's KATSEYE campaign lifted Gen Z ad awareness from 6% to 19% in September, a 13-point gain.
Reliance Jewels’ Diwali Ad Lets Gen Z Rewrite Tradition
The Script Room's Diwali campaign for Reliance Jewels stars Raveena Tandon and Rasha Thadani, reframing rituals as evolving expression.
Krispy Kreme targets Gen Z with #ThisOneStays festive film
Krispy Kreme uses a camera-roll creative in #ThisOneStays, positioning its chocolate doughnuts in Gen Z's small festive rituals.
Amex Turns Harry Styles Fandom Into a Cardmember Perk
American Express is turning Harry Styles fandom into a cardmember perk, pairing presale access and 16-city pop-ups with a 26-country sweepstakes.
Flipkart and McCann Turn Gen Z Slang Into a Loyalty Test
Flipkart and McCann India's 'Are You Really Gen Z?' campaign uses CAPTCHA-style culture tests to unlock Big Billion Days fashion and beauty offers.
WPP OpenDoor and Snapchat Build Gen Z AR Watch Party
WPP OpenDoor and Snapchat India hosted Prime Video's The Revolutionaries cast for a creator watch party, custom AR Lens and social-first Gen Z push.
Titan Targets Rs 350 Crore Mechanical Watch Revenue by FY27
Titan plans to grow mechanical watch revenue from Rs 250 crore to Rs 350 crore by FY27 with a new Vetra movement, festive push…
Pinterest CMO on Turning Disconnection Into a Growth Strategy
Pinterest CMO Claudine Cheever explains how the platform is turning intentional offline moments into a marketing and growth advantage.