Topic
Tag: GEO
7 stories
UnFoldMart wins Meteoric’s AI visibility mandate across 3 markets
UnFoldMart will run SEO, AEO and GEO for Meteoric Cosmeceutiicals across India, Europe and the US, marking RevFind.ai's first Indian client.
96% of B2B brands are invisible in AI search: 7 shifts
B2B's old playbook is fading. Buyers are researching on AI and in private communities, and 96% of brands are invisible in early AI discovery.…
Publicis Groupe names Marcel CEO, CSO for AI expansion
Scott Hagedorn and Sam Levine Archer take new roles as Publicis Groupe expands Marcel's agentic platform into influencer, sports and AEO.
Dentsu India expands GEO practice for AI-driven brand discovery
Dentsu India expands its Generative Engine Optimization practice to help brands show up in AI chatbots, assistants and LLM-driven discovery.
How to Optimize Content for AI Answer Engines
MarTech's latest guidance breaks down the technical and content changes marketers need to stay citable in AI search tools like ChatGPT and Perplexity.
GEO vs SEO: Why Marketers Should Treat Them as One Strategy
Generative Engine Optimisation is not a replacement for SEO. Here's why marketers should run them as one integrated strategy built on authority.
Why Companies Measure AI Against the Wrong Goal
New Epsilon and Forrester research shows most marketers use AI for productivity but grade it on revenue. Here is how to close the gap.