Topic
Tag: Google Zero
3 stories
Publishers build a playbook for Google-zero search
Publishers are moving past Google-traffic anxiety: Axios links subscriptions to AI chatbots, The Verge reorgs audience teams, and Time serves ads to AI agents.
The Verge Rebuilds Audience Team as Direct Sign-Ups Pass Half
Tech publisher The Verge has replaced generalist audience roles with funnel specialists as direct sign-ups pass half its subscriber acquisition.
Publishers Face Google Zero and Opaque AI Deals
At Digiday Publishing Summit, publishers admit Google search traffic won't return and AI licensing deals remain frustratingly opaque.