Topic
Tag: Google
23 stories
Ad tech bets on a server-side escape from Apple and Google
Apple's iOS 27 Safari update is blocking identity providers. Ad tech's response: move ad calls server-side. We unpack the limits and what to watch.
Google’s AI Search Surge Can’t Stop a $500bn Selloff
Alphabet posted its fastest search-query growth in five years and still lost about $500 billion in value as AI Mode ad monetization lagged traditional…
86% of Top-Ranking Pages Are Human-Written
New data shows 86% of top Google results are human-written, and 65% of consumers say brands overuse AI content. Human-first SEO wins.
Google Stock Falls 11% as AI Mode Slows Search Ad Growth
Alphabet's Q3 revenue rose 25% to $127.6B, but Search ad growth slowed to 12% as AI Mode monetizes lower. Shares fell about 11% after…
WPP Media names Prachi Narayan partnerships head for Google unit
WPP's dedicated Google unit names Prachi Narayan as Head of Partnerships, adding over two decades of content, IP and branded entertainment experience.
56% of shoppers want creator input in AI recommendations
IAB research shows 56% of shoppers want creator perspectives in AI product recommendations. Here's how brands, platforms and creators should respond.
Google’s Gemini adds small business marketing and finance tools
Google is turning Gemini into a small business hub with brand, marketing and finance tools, rolling out globally to all Gemini app users in…
Google’s New AI Content Rules Require Human Review, Not Reset
Google now wants publishers to manually review AI-generated titles, metadata and copy before publishing, but it still won’t promise a traffic recovery.
70% festive buys are impulse-driven; 9 in 10 research: Google
Google-Ipsos study finds 70% of festive buys are impulse-driven, even as 9 in 10 shoppers research; AI, video and two-day delivery reshape the journey.
SPUR launches AI content tracking standard for publishers
SPUR's first content telemetry standard tracks retrieval, grounding and citations, with OpenAI, Google, Meta and others invited to an advisory board.
Google Keeps Adtech Stack as Trade Desk Pitch Loses Edge
A US federal judge spared Google from breaking up AdX and DFP, imposing interoperability fixes that complicate The Trade Desk's open-web pitch.
93% of Indian auto shoppers use AI during research: Google-Kantar
Google and Kantar's 2026 study of 1,022 Indian auto shoppers finds 93% use AI while researching. Here's what the non-linear journey means for auto…