Topic
Tag: Google
7 stories
Google Elevates Sapna Chadha to APAC Ads Strategy VP
Google has expanded Sapna Chadha’s remit to VP, APAC Ads Go-to-Market Strategy and Operations, signalling a bigger bet on AI-led ads and video commerce.
AI Is Reinforcing Big Tech’s Grip on Ad Growth
New Madison & Wall estimates show Google, Meta and Amazon captured 56% of US advertising revenue in 2025, as AI-driven buying accelerates.
Google Tests Pay-Per-Value AI Licensing for Publishers
Google is piloting a Search Console-based program that pays publishers when content meaningfully contributes to AI answers, but payout math remains opaque.
Google’s Ad Tech Case Ends, But AI Scrutiny Begins
Behavioral remedies may close Google’s ad tech case, but regulators and marketers are already watching AI-driven ad tools as the next battleground.
Google Tests Pay-Per-Use AI Licensing With Publishers
Google is quietly testing a Search Console-based program that pays publishers when content feeds Gemini, AI Overviews and AI Mode. Payouts remain a black…
Publishers Now Buy Back the Search Traffic Google Took
Publishers in Similarweb's Top 100 Media index spent an estimated $113 million on paid search in July 2026, up 41% year on year, as…
Google Escapes AdX Breakup, and Publishers Aren’t Mourning
A US court declined to force a Google AdX breakup. Publishers say relief, resignation and a focus on data access now outweigh any sense…