Topic
Tag: header bidding
2 stories
Prebid’s Auction Flip Targets Google’s Ad-Tech Grip
Prebid's proposed auction inversion would let ad servers bid into its header auction, potentially separating AdX from GAM without a divestiture.
Publishers Score Google’s Ad Tech Remedies at 5/10
Digiday publisher scorecard rates Google’s ad tech remedies 5/10. Header bidding access leads; enforcement and switching risk remain tests.