Topic
Tag: Hospitality Marketing
4 stories
ROAS is a compass, not the scoreboard: Jason Pirock
At Brandweek 2026, former Outrigger global brand marketing VP Jason Pirock argues ROAS is directional, creator fit beats reach, and alignment outranks titles.
Vianaar brand film sells Goa’s Susegad slow living
Vianaar's new brand film moves beyond floor plans to sell Goa's Susegad philosophy through carrom, barefoot walks and unhurried living.
Sofitel Mumbai BKC Names Ekta Kanchan Marketing Director
Sofitel Mumbai BKC appoints Ekta Kanchan as Director of Marketing, bringing 13 years of luxury hospitality and consumer brand experience.
Hilton Anaheim Names Ryan Alsup Director of Marketing
Hilton Anaheim has appointed Ryan Alsup as Director of Marketing to lead marketing, communications and e-commerce as the hotel pushes post-renovation positioning.