Topic
Tag: India advertising
13 stories
Emvies 2026: HUL, Mindshare Lead as 223 Trophies Handed Out
HUL was named Best Media Client, Mindshare Best Media Agency and WPP Media Best Network at the Emvies 2026. Wavemaker and Colgate took the…
AAAI opens regional chapters in north, south and east India
AAAI has named chairs for new North, South and East India chapters to run local workshops, fireside chats and peer-learning forums.
Wacoal signs Rakul Preet Singh for AW26 In Pursuit of Beauty campaign
Wacoal India names Rakul Preet Singh as brand ambassador and launches its AW26 'In Pursuit of Beauty' film focused on fit, craft and confidence.
86% Want Protein: California Pistachios Courts Chai Time
Wonderful Pistachios takes The Better Snack to India's tea-time, using OOH, creators and Blinkit as 86% of snackers prioritise protein.
Krispy Kreme targets Gen Z with #ThisOneStays festive film
Krispy Kreme uses a camera-roll creative in #ThisOneStays, positioning its chocolate doughnuts in Gen Z's small festive rituals.
Raymond Lifestyle hands integrated mandate to Publicis Groupe India
Raymond Lifestyle has named Publicis Groupe India its integrated marketing partner, consolidating creative, media, CRM and digital under Team One Thread.
Rungta Steel Brings SRK, Alia, Ranbir Into TMT Ad
Rungta Steel's new TVC casts Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a humour-led push for its high-strength TMT bars.
DS Group, WPP Media and MICA launch DCODE 2.0
DS Group, WPP Media and MICA release DCODE 2.0, an open-access digital marketing playbook that places AI across search, paid media and content.
Wavemaker tops India’s H1 2026 media agency rankings
Wavemaker topped India's H1 2026 media agency rankings with $147 million in net new-business value, while local pitches drove 86% of assessed spend.
InstaMoney Puts Real-Life Moments at the Heart of New Campaign
Digital lender InstaMoney shifts its messaging from transactions to need states in a new campaign featuring Somesh Sharma and Mallika Nayak.
Hilti India’s REWIND Film Puts Engineers in the Frame
Hilti India marks National Engineers’ Day with REWIND, a Hindi-first brand film celebrating the ideas and decisions behind India’s infrastructure.
AGENCY09 Elevates 11 Leaders as It Turns 13
Mumbai-based AGENCY09 marks 13 years with a wave of internal elevations spanning growth, design, production, AI labs, paid media, SEO and Dubai operations.