Topic
Tag: Indian retail
3 stories
Inorbit Malls grows from four to eight malls in 22-year campaign
Inorbit Malls marks 22 years with 'Feels Like Inorbit', a five-senses-led brand campaign as its portfolio grows from four to eight malls.
Big Bazaar’s ‘Isse Sasta Aur Accha’ ad: India’s price promise
How Big Bazaar's 'Isse Sasta Aur Accha Kahin Nahin' catchphrase became shorthand for Indian value retail and changed retail price advertising.
Over 80% Festive Shoppers Open to Buying Directly From Ads
VDO.AI's Festive Consumer Index 2026 finds 80%+ festive shoppers open to buying directly from ads, but CTV/OTT trust and comparisons still shape decisions.