Topic
Tag: Kantar
2 stories
Kantar ties customer experience to 2.5x share lift
Kantar and Qualtrics launch Experience Impact to connect CX, brand tracking and operational data—and show which moments build brand equity.
93% of Indian auto shoppers use AI during research: Google-Kantar
Google and Kantar's 2026 study of 1,022 Indian auto shoppers finds 93% use AI while researching. Here's what the non-linear journey means for auto…