Topic
Tag: Kuku TV
2 stories
Meta Micro Drama Playbook Shows 1.6x ROAS Lift
Meta’s new micro drama playbook, developed with Kuku TV, maps viewer segments and shows how Advantage+ lifts ROAS while cutting subscriber costs.
Meta Playbook Maps Micro Drama Monetisation
Meta's new playbook at FICCI Frames outlines how micro drama apps can lift ROAS, cut acquisition costs, and move viewers from incidental to paid.