Topic
Tag: LinkedIn
3 stories
Trufrost & Butler promotes Nikita Seth to Senior GM
The commercial refrigeration and foodservice company gives Nikita Seth a wider sales and marketing mandate across North and South India and Sri Lanka.
LinkedIn Marketing Playbook: Tools, Ads and Video Trends
From vertical video and Thought Leader Ads to CAPI and RAR, here is what B2B marketers need to know to turn LinkedIn into a…
B2B Buyability Signals Lift ROI Odds by 63%: Study
New WARC-LinkedIn research maps seven Buyability signals across recommendations, relationships and relatability—and shows how stacking them lifts ROI.