Topic
Tag: marketing AI
2 stories
AI Does Exactly What You Ask—And That’s the Problem
OpenAI's agent test shows why marketing teams must define whole objectives, guardrails and human checkpoints before delegating decisions to AI.
Salesforce Koa Puts CRM Expertise Into Its AI Reasoning Model
Salesforce launched Koa, a CRM reasoning model for multistep workflows, signalling a multi-model approach to AI in marketing and martech stacks.