Topic
Tag: marketing analytics
16 stories
Amazon says 20% of ad-driven sales arrive late
Amazon Ads says 20% of sales value appears after attribution windows close, and it wants brands to measure campaigns over a full year.
Why Faster AI Can Expose Broken Marketing Workflows
Faster AI can magnify approval bottlenecks, brand disputes and analytics gaps. Here's how marketing teams can modernize their operating model.
Data-Driven Marketing Is Only as Honest as Your Intent
From Ukraine intelligence warnings to TikTok’s Jaecoo 7 demand, data only matters when marketers examine the intent behind interpretation.
Marketing Job Postings Drop, AI Skills Rise
Indeed Hiring Lab data shows marketing job postings remain 25% below pre-COVID levels, while AI-related roles rise. Here's what the shift means.