Topic
Tag: marketing effectiveness
3 stories
SMARTIES India 2026 Shortlist Signals AI and Commerce Focus
MMA's SMARTIES India 2026 shortlist shows 28.8% more entries, with AI, personalisation and commerce effectiveness dominating the finalists.
SMARTIES India 2026 shortlist: AI, commerce grow share
MMA's SMARTIES India 2026 shortlist grew 28.8% in entries, with AI-labelled and commerce-focused work taking a bigger share of finalists.
WARC: 45% of Top Creative Ideas Win Effectiveness Awards
WARC's fifth Health of Creativity report finds 45% of highly awarded creative ideas also earn effectiveness recognition, up from 44% last year.