Topic
Tag: Marketing Measurement
7 stories
AI Traffic Drives 83% More Revenue Per Visit: Adobe
Adobe finds AI-referred shoppers now convert 90% better and bring 83% more revenue per visit, but average homepages score just 63% on AI readability.
6 AI-Powered Performance Marketing Mistakes That Erode Growth
A practical checklist on why platform metrics can look strong while business results stall, and where human judgment must re-enter AI-led campaigns.
B2B Marketing’s Real Problem: Evidence, Not ROI
B2B teams often report campaign-level ROI, but the real gap is evidence connecting marketing influence to revenue across the full sales cycle.
AI Has Shifted Media Planning from Experimentation to Proof
AI adoption no longer earns credit. The next fight is proving outcomes, fixing incrementality standards, and separating media value from ease of buying.
Why Companies Measure AI Against the Wrong Goal
New Epsilon and Forrester research shows most marketers use AI for productivity but grade it on revenue. Here is how to close the gap.
AI Performance Marketing: Why Clear Goals Beat More Control
A MarTech Conference panel breaks down why clear objectives, proxy signals, and guardrails matter more than AI tool adoption alone.
A 3-Layer Framework To Finally Answer The AI ROI Question
Productivity gains are easy to show, revenue is not. A base-builder-beneficiary framework helps marketers report AI progress without overclaiming ROI.