Topic
Tag: marketing transformation
3 stories
Coca-Cola Keeps WPP Globally, Omnicom Takes North America
Coca-Cola ends its global media review with WPP retaining most markets, Omnicom taking North America, and a phased rollout from December 1, 2026.
DXC CMO: Start with outcomes to make AI innovation stick
DXC Technology CMO Anthony Pappas on becoming customer zero, pairing Claude with human review, and why AI is an amplification tool, not a replacement.
How JLL’s CMO Unified a Fragmented Global Marketing Team
JLL CMO Siddharth Taparia turned 100 websites and no metrics into one brand platform, performance-linked bonuses, and shared AI.