Topic
Tag: martech strategy
3 stories
ET Martech+ Awards 2026: Winners Show Business Impact
The House of Abhinandan Lodha, Nians, MoEngage and GRX10 lead the ET Martech+ Awards 2026, where judges rewarded measurable business impact and AI adoption.
How Context Fixes the Memory Problem in Marketing Automation
Marketing automation often reacts to triggers but forgets recent buyer activity. Here's how context, lifecycle stage, and priority rules fix broken journeys.
Why Martech Strategy Must Start With Operating Environment
AI is exposing gaps in martech stacks. Here's why strategy must shift from buying tools to building an operating environment machines can trust.