Topic
Tag: Mastercard
3 stories
Mastercard’s AI absorbs 75% of brand legwork—edge is human
At Brandweek 2026, Mastercard's Cheryl Guerin explains why shared AI tools don't differentiate brands—and how Priceless stays relevant after nearly 30 years.
Mastercard’s 6,000-campaign lesson on marketing ROI
ETBrandEquity and Mastercard gathered BFSI leaders on balancing performance spend and brand ROI. Key figures: 6,000 campaigns, a 60:40 split.
Mastercard, Newell, Uber Leaders on AI, Data and Brand Growth
At Brandweek, marketing leaders from Mastercard, Newell Brands and Uber Advertising unpacked AI workflows, attention metrics and multisensory brand building.