Topic
Tag: media budgets
3 stories
81% of advertisers can’t reach new audiences: report
Ad budgets are rising almost 10%, yet 81% of advertisers still fail to reach new audiences, Taboola's The Data Advantage report finds.
89% of Agencies See Clients Boost AI Search and CTV Spend in 2026
A Digiday survey finds 89% of agency respondents saw clients lift AI search and CTV budgets, while creators and flexibility reshape planning.
CMOs Use AI Search Worries to Push for Bigger Media Budgets
Digiday reports that brands are using AI search vulnerability to justify upper-funnel investment, with IAB raising 2026 ad spend growth to 12.3%.