Topic
Tag: media measurement
2 stories
Forrester: Big Media growth squeeze to reshape ad models by 2027
Forrester's 2027 predictions point to free streaming tiers, conversational AI ads, recommendation share as a KPI and AI glasses ads.
Nielsen Moves Streaming Ratings to Daily Delivery
Nielsen is moving Streaming Content Ratings from weekly to daily delivery, cutting data lag by up to 80% and aligning streaming measurement with linear…