Topic
Tag: media review
2 stories
Coca-Cola Keeps WPP Globally, Omnicom Takes North America
Coca-Cola ends its global media review with WPP retaining most markets, Omnicom taking North America, and a phased rollout from December 1, 2026.
Agency beauty contests are no longer the default pitch
Earnings calls show top advertisers are swapping year-long, seven-figure reviews for closed pitches, staying put, or splitting work by capability.