Topic
Tag: Mercedes-Benz
3 stories
How Mercedes-Benz Balances Holiday Magic and Brand Data
Mercedes-Benz USA's brand chief on using prior-year creative data to add emotional holiday storytelling without losing core brand pillars.
Mercedes-Benz Takes 140 Years. 140 Places. Journey Across India
Mercedes-Benz brings its global 140 Years. 140 Places. expedition to India with BBDO India, sending three S-Class cars across diverse routes.
CMOs Use AI Search Worries to Push for Bigger Media Budgets
Digiday reports that brands are using AI search vulnerability to justify upper-funnel investment, with IAB raising 2026 ad spend growth to 12.3%.