Topic
Tag: Meta Conversions API
2 stories
Deloitte sees holiday sales up 4.0% to 4.8%: CRM recency plan
Deloitte sees 2026 holiday sales up 4.0% to 4.8% and online up 7.5% to 8.4%. A four-rung CRM recency plan can turn old lists…
Server-Side Tracking Can Beat Safari’s 7-Day Cookie Cap
Server-side tracking promises more control, cleaner data and longer measurement windows. The real win depends on configuration, consent and ongoing oversight.