Topic
Tag: MMA India
2 stories
81% of Indian Marketers Prioritise Reach Over Attention Quality
A Publicis Media India–MMA India report finds 81% of Indian marketers rank reach over attention quality, but 86% would shift budgets with evidence.
SMARTIES India 2026 Shortlist Signals AI and Commerce Focus
MMA's SMARTIES India 2026 shortlist shows 28.8% more entries, with AI, personalisation and commerce effectiveness dominating the finalists.