Topic
Tag: mobile internet
2 stories
Jio Story: What Changed Between Cyber Cafe and Pocket
From rationed megabytes and cyber cafe queues to a data connection in every pocket, here's how the everyday shifted—and what it means for marketers.
Which Jio Data Self Are You? Four Archetypes of the Data Decade
From the Data Saver to Reel Royalty, four everyday data personas explain how a decade of always-on connectivity changed Indian habits.