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Friday 9 October 2026 marketing · daily
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Tag: Modular creative

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CTV targeting is turning one TVC into many tailored assets
Media

India’s CTV Boom Pushes Brands Past the One-TVC Model

India's CTV audience has crossed 200 million. Marketers are moving from one hero TVC to modular, audience-specific creative systems.

22 Sep · 3 min

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