Topic
Tag: Occasion Marketing
3 stories
Eeken by Paragon makes 9-to-5 a day-to-night story
Eeken by Paragon's AW campaign swaps seasonal product talk for the 9 PM-5 AM plans of young India, putting occasion-led positioning to work.
World Tourism Day 2026: How product-led creative won the day
From Goldmedal's DDLJ callback to RedBus's birth-month game, a look at how brands made World Tourism Day 2026 work harder for their products.
Smith & Jones Builds Pasta Masala Campaign Around Tiffin Moment
Tata Consumer's Smith & Jones has launched a Pasta Masala TVC with Rasika Dugal, created by The Womb, built on the school tiffin occasion…